Sugar Mas is the name given to the carnival by Kittitians and Nevisians. It is held in St. Kitts and Nevis during the Christmas holidays and lasts for about a month and a half, from late November to early January. The carnival starts with a female calypso show on a Friday night, followed by street parties, parades, and folklore tales. There are also events such as “wet and flag fete,” “powder fete,” and even a competition for the most beautiful swimsuit. The locals take pride in the live band music, bouyon-style music (Wilders), and Kittitian music (Wilders Soca). Sugar Mas was proposed in 1957 to “encourage strangers and enhance trade” but didn’t fully emerge until 1971/1972 as per the St Kitts Nevis Carnival official website. It was seen as a means to revitalize the Christmas holidays as well as provide a national platform for varying talents.